Markets for Product Modification Information

Markets for Product Modification Information

An important product strategy for firms in mature markets is value-adding modifications to existing products. Marketing information that reveals consumers’ preferences, buying habits, and lifestyle is critical for the identification of such product modifications. We consider two types of valueadding modifications that are often facilitated by marketing information: retention-type modifications ...

Decision Making Environment in the Information Product Markets

Specific characteristics of digital and information good markets are investigated. The market structures are considered as an environment for decision-making on product quality and price competition . A game theory approach and a modified monopolistic competition model are used to capture the interrelation of costs/quality/price decision-making and quality/demand feedback under the specific con...

Markets for leaked information

Markets for leaked information* We study markets for sensitive personal information. An agent wants to communicate with another party but any revealed information can be intercepted and sold to a third party whose reaction harms the agent. The market for information induces an adverse sorting effect, allocating the information to those types of third parties who harm the agent most. In equilibr...

Markets for Financial Information

Experimental Markets for Product Concepts Paper 149

Market prices are well known to efficiently collect and aggregate diverse information regarding the value of commodities and assets. The role of markets has been particularly suitable to pricing financial securities. This article provides an alternative application of the pricing mechanism to marketing research using pseudo-securities markets to measure preferences over new product concepts. Su...